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IT'S ALL ABOUT YOU

Wines as unique and distinctive as you are—

Meticulously handcrafted on San Francisco Bay

It’s about quality, integrity, and authenticity. 

Careful stewardship of terroir and tradition. Gently coaching grapes from vine to bottle, pure and delicious.

It’s about value.

From the vineyard to your glass, quality and craftsmanship is front and center—and offered directly to you.

It’s about rarity.

Limited production and distinctive varieties—there’s always something interesting to delight you.

Vineyard to Glass

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Meet our team, see how we craft your wines, and visit our vineyards.
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Our Club - Your Way

Not the same old wine club

We've turned our wine club inside out: you are in complete control. Choose exactly the wines you want—pick each time, ask for our recommendations, or set your own defaults. No required selections. No deadlines to choose. No rush to pick up or expensive surprise shipments. Those are Urban Legend family values.
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IT'S ALL ABOUT YOU

Urban Legend has it that there’s family you’re born into and family you choose.  We’d love to have you choose to join our wine club family.

You’ve probably heard this before: “…our club is different…” In our case, it’s true.  Admittedly, in our Club’s 10th year, others are beginning to emulate us. None, however, are more thoroughly focused on delighting you than Urban Legend.

Visit Urban Legend

Welcome to urban wine country!

Visit Urban Legend on Spirits Alley, an eclectic cluster of artisan wineries, distilleries, and breweries on the former Alameda Naval Air Station.

We are open by reservation only (outdoors) Fridays and Saturdays